The Importance of In-Person Connection

Feb 25

Make no mistake about it, digital communication has become something we have come to rely on. Communication through email, Zoom, instant messaging and social media have made business communication ...

Continue Reading

Setting Goals Jan 2022

Feb 01

With the new year comes new goals. This year, I chose to set well-defined goals that will allow my business to scale. My roadmap included five different targets that will help me attain the objectives...

Continue Reading

Fight Germs in the Office with These 4 Products

Nov 03, 2021

Cold and flu season starts spreading in the fall, and typically hits a peak during the winter months. It can wreak havoc on your business as sniffles start to increase around your office. Keeping thes...

Continue Reading

The Importance of Planning Ahead

Oct 06, 2021

Business planning is essential for preparing your company or organization for what could be around the corner at any moment. Opportunities for impactful change and development occur all the time wi...

Continue Reading

A Day in the Life at Cross Country Specialty Advertising

Sep 21, 2021

To provide some real-life insight into how things work behind the scenes at Cross Country Specialty Advertising, we asked our team to provide us with what things look like for them each day - you migh...

Continue Reading

Planning a Trade Show Exhibit From Start to Finish

Aug 19, 2021

Exhibiting at a trade show requires time, money and a decent amount of creativity. When you exhibit at a show there may be dozens, possibly thousands of vendors vying for the attention of attendees. T...

Continue Reading

The Importance of Corporate Gifting

Jul 08, 2021

How can you foster deeper, longer-lasting client relationships? Amazing customer service and a can-do attitude always comes first, but showing gratitude with a gift is a thoughtful and personal way...

Continue Reading

Back to School!

Jun 18, 2021

With the end of the school year comes excitement for summer: sitting by the poolside, family vacations, bbq’s and campfires. We may have only just ended this school year, but now is the perfect ...

Continue Reading

What's Trending in Promotional Products?

May 24, 2021

2021: it’s been a year that has been one of promising changes and comebacks. We are seeing in-person events and trade shows be resurrected and a feeling of normalcy returning everywhere - especi...

Continue Reading

6 Ways to Go Green With Your Promotional Marketing

Apr 28, 2021

6 Ways to Go Green With Your Promotional Marketing What is “Green Marketing”? Green marketing refers to the minimization of using natural resources to produce products and reduce waste...

Continue Reading

Planning a Successful Golf Event

Apr 07, 2021

When spring comes back into full swing, so do the golf swings. Golf tournaments have been a widely successful way for businesses to network, market and show appreciation toward their customers and emp...

Continue Reading

The Importance of Employee Appreciation

Feb 10, 2021

On the first Friday of March, Employee Appreciation Day is celebrated in the United States and Canada. Why is employee recognition important? As more employees are struggling with being disconnect...

Continue Reading

How Far Can You Go?

Feb 03, 2021

Modern technology is a cool thing, isn’t it? Digital technology has changed the face of marketing within the last decade. From social media to email marketing and more, it has become much easier...

Continue Reading

Present Over Perfect

Dec 09, 2020

If there has ever been a book that has prompted me to reflect and renew, it would be Present Over Perfect by Shauna Niequist. This foreword sums it up best: Present Over Perfect is a hand reachin...

Continue Reading

7 Ways To Support Small Business During the Pandemic

Nov 04, 2020

The COVID-19 pandemic has disrupted many businesses, with a lot of small businesses being affected by decreased customer traffic and reduced sales. Small business support for your favorite local resta...

Continue Reading

How We Survived 2020

Oct 07, 2020

How Businesses Have Survived the 2020 Pandemic There is no doubt that 2020 has been the most challenging year for most businesses, including our team at Cross Country! With the Coronavirus pandemic e...

Continue Reading

8 Must-Have Tools for Marketing Your Business Online

Sep 16, 2020

Promoting your business online is essential these days, but you don't have to be an online marketer to take advantage of Facebook marketing, virtual event marketing, and other tools essential to yo...

Continue Reading

Creating a Safe Workplace

Aug 06, 2020

One question we cannot seem to stop asking is "When will this pandemic be over?" Smart business owners know that safe procedures and an adequately prepared environment are crucial to "getting back to ...

Continue Reading

Case Study

Jul 26

The Customer: Cross Country specializes in helping fiber companies increase their brand awareness through the use of promotional products. Problem: Knowing most of our fiber customers were i...

Continue Reading
Close Search